This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: benefits of this system would outweigh the cost. We need to be efficient in our operations to maximize profit. The CRM system will help us to maximize profit while keeping customers happy and seeking out only the most profitable and beneficial business partners. Because customer relationship management is able to personalize customer needs, our clientele will feel more involved and significant. This will help in building customer satisfaction. Customer satisfaction is the key to continuing the business relationship. Future business and commitment is important to our firm because retention of great customers is more profitable than seeking out customers. Please contact me to discuss the implementation. Best Regards, Worker 2. Bolded in the above answer....
View Full Document
- Spring '11
- Marketing, Customer relationship management, Ashley Fitzpatrick, Basket Exercise-CH