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Unformatted text preview: UNIT I LESSON - 1 SOCIAL PSYCHOLOGY: DEFINITION AND NATURE 1.0 Aims and Objectives 1.1 Introduction 1.2 Definitions of Social Psychology 1.3 Social Psychology Seeks to Understand the Causes of Social Behavior and Thought 1.3.1 The Actions and Characteristics of Others 1.3.2 The Cognitive Processes 1.3.3 The Environmental Factors 1.3.4 The Cultural Context 1.3.5 The Biological/Evolutionary Factors 1.4 Social Psychology in the new Millennium 1.4.1 Cognitive Perspective 1.4.2.Multicultural Perspective 1.4.3.Evolutionary Perspective 1.4.4.Application Perspective 1.5 Let us Sum Up 1.6 Lesson-end Activities 1.7 References 1.0 Aims and Objectives After studying this unit you should be able to • Define and explain social psychology. • Explain the factors that affect social interaction of individuals • Describe the various perspectives of social psychology. 1.1. Introduction Human life, in fact, is connected by thousands of invisible threads. The places that people live, the situations they meet are all continuously and consistently shape them as well as get shaped by them. The situations an individual meet creates a good number of possibilities for him to behave. Social psychology is a specific branch in psychology that scientifically tries to understand how people influence as well as gets influenced by one another. It is a systematic body of knowledge focusing on the social thinking, social influence and social relations. A fundamental theme of social psychology is to discover how a social situation leads very different people to act very similarly. As well as how very similar people act very differently. Social Psychology is a scientific discipline. It is deeply committed to understand the nature of social behavior and social thought. For this reason it makes sense to describe the filed as a scientific in orientation. Such rich field has a systematic development over the periods of history. And as the field progressed the focusing of its area also get changed. All these processes are presented in this lesson. A This watermark does not appear in the registered version - http://www.clicktoconvert.com fundamental theme of social psychology is to discover how a social situation leads very different people to act very similarly. As well as how very similar people act very differently. 1.2. Definitions of Social Psychology The study of Social psychology is found to have been carried out from the very beginning of the scientific study of psychology was born. The history of the subject matter of social psychology seems to be continuously undergoing change adapting to the changing needs of the society. The present day science and technology, specifically, the information arena is getting new shapes and heights, which in turn, brings enormous change in the behavior patterns of every individual. Hence, coming out with a formal definition of social psychology is really a complex task. Every person gets chance to play various types of activities. Due to this every one has to mix with or has to live among the midst...
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