Assignment Mission Vision and Values.docx - Assignment Definition of Mission Vision and Value Statement The Vision Statement A vision statement is a

Assignment Mission Vision and Values.docx - Assignment...

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Assignment Definition of Mission Vision and Value Statement The Vision Statement A vision statement is a statement of an organization’s overarching aspirations of what it hopes to achieve or to become. Here are some examples of vision statements: Disney: To make people happy IKEA: To create a better everyday life for the many people British Broadcasting Company (BBC): To be the most creative organization in the world Avon: To be the company that best understands and satisfies the product, service and self-fulfilment needs of women—globally Sony Corporation: To be a company that inspires and fulfils your curiosity The vision statement does not provide specific targets. Each of the above examples could apply to many different organizations. Instead, the vision is a broad description of the value an organization provides. It is a visual image of what the organization is trying to produce or become. It should inspire people and motivate them to want to be part of and contribute to the organization. Vision statements should be clear and concise, usually not longer than a short paragraph. The Mission Statement The vision statement and mission statement are often confused, and many companies use the terms interchangeably. However, they each have a different purpose. The vision statement describes where the organization wants to be in the future; the mission statement describes what the organization needs to do now to achieve the vision. The vision and mission statements must support each other, but
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  • Fall '18
  • Dr. Muhammad Ziaulhaq Mamun
  • value statement, mission vision, Mission Vision and Value Statement

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