Health Behaviour - HUMAN BEHAVIOUR HUMAN BEHAVIOUR AND...

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Unformatted text preview: HUMAN BEHAVIOUR HUMAN BEHAVIOUR AND HEALTH AND HEALTH PROMOTION LINKAGE PROMOTION LINKAGE HUMAN HEALTH BEHAVIOUR Human Health Behaviour -1 Human behaviour, especially health behaviour, is complex and not always readily understandable Health behaviour, like other behaviour, is motivated by stimuli in an individuals environment The response to such stimuli may or may not be directly related to health Human Health Behaviour -2 Motivation which leads to health influencing behaviour may also not be related to health per se Motivation for health behaviour is dynamic and not static Types Of Health Behaviour Health-directed behaviour Observable acts that are undertaken with a specific health outcome in mind Health-related behaviour Those actions that a person does that may have health implications, but are not undertaken with a specific health objective in mind Types Of Health-related Behaviour -1 Preventive Health Behaviour action taken when a person wants to avoid being ill or having a problem e.g. a mother takes her child for immunisation Illness Behaviour action taken when a person recognises signs or symptoms that suggest a pending illness e.g. a mother gives her child cough medicine after hearing her wheeze TYPES OF HEALTH-RELATED BEHAVIOUR -2 Sick-role Behaviour action taken once an individual has been diagnosed (either self or medical diagnosis) e.g. a mother decides that her child has malaria and takes him to the clinic for treatment DETERMINANTS OF HEALTH BEHAVIOUR Psychological Cultural Social/Economy Environmental KNOWLEDGE AND KNOWLEDGE AND BEHAVIOUR BEHAVIOUR PHASES BETWEEN PHASES BETWEEN KNOWLEDGE & BEHAVIOUR KNOWLEDGE & BEHAVIOUR Source: Adapted from Fishbein & Ajzen 1975.) Knowledge of correct health action Perception Interpretation Salience Putting the knowledge into action KNOWLEDGE AND BEHAVIOUR -1 In some cases, knowledge may be sufficient to elicit changes in behaviour, but in other cases it may be neither necessary nor sufficient It should not be assumed that individuals are always knowledgeable about an appropriate health behaviour, but neither should it be assumed that knowledge will guarantee changes in behaviour KNOWLEDGE AND BEHAVIOUR -2 Where knowledge is deemed important, this should be expressed in terms that are salient to the target audience The transfer of knowledge into action is dependent on a wide range of internal and external factors, including values, attitudes and beliefs KNOWLEDGE AND BEHAVIOUR -3 For most individuals, the translation of knowledge into behaviour requires the development of specific skills (enabling factors) which may include interpersonal skills. ATTITUDES, VALUES ATTITUDES, VALUES AND BEHAVIOUR AND BEHAVIOUR ATTITUDES, VALUES AND BEHAVIOUR -1 An individuals attitude to a specific action and their intention to adopt it is influenced by: beliefs, motivation which comes from the persons values, attitudes and drives (instincts), and the influence from social norms ATTITUDES, VALUES AND BEHAVIOUR...
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Health Behaviour - HUMAN BEHAVIOUR HUMAN BEHAVIOUR AND...

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