ART of THE START Excerpts


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i THE ART OF THE START The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything By Guy Kawaski (Author of Rules for Revolutionaries ; Apple Fellow; Founder and CEO of Garage Ventures ) Excerpts and Highlights from, INTRO, CAUSATION, and ARTICULATION as edited by Matt Green. READ ME FIRST In giving advice, seek to help, not please, your friend. - Solon The most exciting phrase to hear in science, the one that heralds new discoveries, is not “Eureka!” (I found it!) but “That’s funny…” Isaac Asimov There are many ways to describe the ebb and flow, yin and yang, bubble-blowing and bubble- bursting phases of business cycles. Here’s another one: microscopes and telescopes . In microscope phase, there’s a cry for level-headed thinking, a return to fundamentals, and going “back to basics”. In the telescope phase, entrepreneurs bring the future closer. They dream up “the next big thing” and look to change the world. When telescopes work, everyone is an astronomer, and the world is full of stars. When they don’t, everyone whips out their microscopes, and the world is full of flaws. The reality is that you need both microscopes and telescopes to achieve success. The problem is that this means gathering information that is spread among hundreds of books, magazines, and conferences (Phase 3: Research). It also means talking to dozens of experts and professionals – if you can get, and afford, and audience. You could spell all of your time learning and not doing. And doing, not learning to do, is the essence of entrepreneurship . The Art of the Start alleviates this pain. My <Guy Kawasaki> goal is to help you use your knowledge, love, and determination to create something great without getting bogged down in the theory and unnecessary details. My <Guy Kawasaki> presumption is that your goal is to change the world – not study it. The reality is that “entrepreneur” is not a job title. It is the state of mind of people who want to alter the future. (It certainly isn’t limited to Silicon Valley types seeking venture capital). Hence, Art of the Start is for people in a wide range of startup endeavors: Guys and gals in garages creating the next great company Brave souls in established companies bringing new products and services to market Saints starting schools, churches, and not-for-profits Students in ENGR 2002 incubating and visioneering Your Great Idea
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CAUSATION The Art of Starting Everyone should carefully observe which way his heart draws him, and then choose that way with all his strength. – Hasidic saying GIST (GREAT IDEAS for STARTING THINGS) I use a top-ten list for all my speeches, and I would love to begin this book with a top-ten list of the most important things an entrepreneur must accomplish. However, there aren’t ten – there are only five: 1. MAKE MEANING (Inspired by John Doerr). The best reason to start an organization is to make meaning – to create a product or service that makes the world a better place. 2.
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This note was uploaded on 09/26/2011 for the course ENGR 2002 taught by Professor Staff during the Fall '11 term at The University of Oklahoma.

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