THE ART OF THE START
The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Rules for Revolutionaries
; Apple Fellow; Founder and CEO of
Excerpts and Highlights
from, INTRO, CAUSATION, and ARTICULATION as edited by Matt Green.
READ ME FIRST
In giving advice, seek to help, not please, your friend.
The most exciting phrase to hear in science, the one that heralds new
discoveries, is not “Eureka!” (I found it!) but “That’s funny…”
There are many ways to describe the ebb and flow, yin and yang, bubble-blowing and bubble-
bursting phases of business cycles.
Here’s another one:
microscopes and telescopes
phase, there’s a cry for level-headed thinking, a return to fundamentals, and going “back to basics”.
the telescope phase, entrepreneurs bring the future closer.
They dream up “the next big thing” and
look to change the world.
When telescopes work, everyone is an astronomer, and the world is full of
When they don’t, everyone whips out their microscopes, and the world is full of flaws.
is that you need both microscopes and telescopes to achieve success.
The problem is that this means gathering information that is spread among hundreds of books,
magazines, and conferences (Phase 3: Research).
It also means talking to dozens of experts and
professionals – if you can get, and afford, and audience.
You could spell all of your time learning and not
And doing, not learning to do, is the essence of entrepreneurship
Art of the Start
My <Guy Kawasaki> goal is to help you use your knowledge, love, and determination to create
something great without getting bogged down in the theory and unnecessary details.
Kawasaki> presumption is that your goal is to change the world – not study it.
The reality is that “entrepreneur” is not a job title.
It is the state of mind of people who want to
alter the future.
(It certainly isn’t limited to Silicon Valley types seeking venture capital).
is for people in a wide range of startup endeavors:
Guys and gals in garages creating the next great company
Brave souls in established companies bringing new products and services to market
Saints starting schools, churches, and not-for-profits
Students in ENGR 2002 incubating and visioneering Your Great Idea