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Unformatted text preview: Welcome to the Design Revolution This month's letter from the editor. From: Issue 83 June 2004, Page 18 By: John A. Byrne Photographs by: Dennis Kleiman URL: http://www.fastcompany.com/magazine/83/open_edlet.html My first car, a 1964 Chevrolet Impala, was a triumph of function over form. It got me where I had to go (and it got there pretty fast), but it was hardly elegant. Just a big, boxy hunk of iron. Even then, I understood its aesthetic shortcomings: This was no Mustang or Thunderbird. I've been thinking about that old Impala, and about how far we've come since. Back then, of course, design was mostly about the look of a product: Tail fins or no? Scooped hood? Design wasn't a word you associated with experiences, services, or communication. More important, it wasn't something you inevitably linked to innovation and competitive advantage. Today, we're in the midst of a design revolution in business, a revolution led by the 20 Masters of Design whom we profile in this month's issue. Their big ideas are helping create a world of new products and services. But we profile in this month's issue....
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