The midpoint formula for calculating elasticity First, you calculate the percent change in quantity demanded and the percent change in price. The midpoint formula does this by taking the change in quantity demanded (or price) and dividing it by the average of the old and new quantities (or prices). % change in Qd = ±² ³ ´ ³µ ±¶·± ¸ ¹ºº» % change in P = ¼±²¼³ ´¼³µ¼±¶·± ¸ ¹ºº» The reason you divide by the average of the old and new quantities is this: if you use the old quantity as the denominator you will get a different percent change than if you use the new quantity as the denominator. For example if the price increases from $10 to $15, we would say this is a 50% change because (15-10)/10 x 100%=50%. But if the price decreases from $15 to $10, we would say the price
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