week6_beauty_myths_081

week6_beauty_myths_081 - Culture and Representation Beauty...

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Culture and Representation: Beauty Myths and Women’s Bodies
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I Representing Women: Understanding Beauty and the Body 1. The Beauty Myth: Gender and female beauty • Naomi Wolf • Increased formal equality accompanied by restrictive beauty images • Backlash • Shame and guilt counter confidence
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2. Idealized bodes i) standardized ideals of beauty Narrow version Ignores diversity and change
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• Blurred lines between idealistic and realistic representations
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ii) abnormal bodies • New definitions of abnormal • Resistance, conformity, remaking bodies
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3. Disciplined bodies • Cultural education into “normal” • Time and culture • Discipline selves (internalize) • Discipline others • fear
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Life , 1949
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Eg: Burt Reynolds, 1972
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4. myths of control • Preventing age, illness, disability, death • Individual responsibility • Fragile bodies and discomfort
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“Anti-aging ad”
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5. cultural construction of beauty • Time, culture • Cultural consensus • Currency Gender beliefs and socio-economic structures
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Eg: Renaissance Europe
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1618)
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week6_beauty_myths_081 - Culture and Representation Beauty...

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