adsessayrough - We are attacked daily by hundreds of...

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We are attacked daily by hundreds of advertisements, only a few of which actually capture our attention. Although there are many advertisements making them easy to ignore, a lot of thought goes into making these ads. This is because according to Steve Ewen, to create a “continually responsive consumer market,” advertisers need to adhere to a “universal appeal” that will apply to all classes, low to high. Since everyone has it, instinct is often the universal characteristic that advertisers attack at the expense of presenting a product’s utilitarian qualities. Because advertisers target the instinct for social prestige, acquisition, and social advancement rather than the more primitive instinct for food, water, and sleep, the public is made to feel inadequate in an effort to make consuming look like the easy solution to anything. After conducting research on Jib Fowles’ fifteen basic appeals and Steve Ewen’s book Captains of Consciousness and watching several ads on television, it is
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adsessayrough - We are attacked daily by hundreds of...

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