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Unformatted text preview: Chapter 16: Persuasion Persuasion Attitudes Beliefs Values Self-actualization Fear appeals Cognitive dissonance Proposition Ethos Logos Pathos Five ways for coping with cognitive dissonance (p. 362) Maslow's Hierarchy of Needs (pp. 363-364) Three types of propositions (p. 370-372 and 374) Page 2 Chapter 17: Strategies for Speaking Persuasively Credibility Inductive reasoning Deductive reasoning Fallacies Examples Statistics Opinions Charisma Refutation Generalization Analogy Causal reasoning Inferences Syllogisms Dynamism Competence Fact Demagogue Evidence Reluctant Testimony Eight fallacies in reasoning (pp. 391-392) Monroe's motivated sequence (pp. 404-406) Three phases of credibility (pp. 381-382)...
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This note was uploaded on 09/24/2011 for the course SPC 1608 taught by Professor Phillips,s during the Spring '11 term at Broward College.
- Spring '11