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Rheteric - Lloyd Bitzer's Rhetorical Situation All...

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Lloyd Bitzer's Rhetorical Situation All communication has a "meaning-context" Virtually no utterance is fully intelligible unless meaning-context and utterance are understood. Meaning-context is a general condition of human communication and is not synonymous with a rhetorical situation. (p. 16) Rhetoric changes reality It is pragmatic—it performs some task Produces action or change in the world "A work of rhetoric is pragmatic; it comes into existence for the sake of something beyond itself; it functions ultimately to produce action or change in the world; it performs some task. In short rhetoric is a mode of altering reality…by the creation of discourse which changes reality through the mediation of thought and action " (p.16). "The rhetor alters reality by bringing into existence a discourse of such a character that the audience, in thought and action, is so engaged that it becomes a mediator of change. In this sense rhetoric is always persuasive ." (Do all believe this?) A specific condition or situation invites utterance (requires a speaker to respond). "Let us regard the rhetorical situation as a natural context of persons, events, objects, relations, and an exigence with strongly invites utterance:" "So controlling is situation that we should consider it the very ground of rhetorical activity, whether that activity is primitive and productive or a simple utterance or artistic and productive of the Gettysburg Address." (p.17)
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