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Smith7_RenaissanceRhet - Smith Chapter 7 Renaissance of...

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Smith Chapter 7: Renaissance of Rhetoric 1 Smith Chapter 7 THE RENAISSANCE OF RHETORIC FORMER IDEAS UNDERMINED Art, invention, discovery and wealth engendered a questioning of the need for a domineering church and put its version of "Truth"in doubt. Church dominance is challenged The church scholars who had subjugated rhetoric to other forms of discourse suddenly needed rhetoric to sustain Catholic theology Challenges in the face of heresy, scientific breakthroughs, and religious reform. Nationalism also undermined church authority ITALY'S INFLUENCE ON RHETORIC'S RENAISSANCE VENICE By 1405 Venice had become an area power--this is what Europe needed, especially with the fall of Constantinople in 1453 While prosperous Venice took advantage of new technologies. Gutenberg press (1456) When Gutenberg printed 200 Bibles there were only 30,000 books in all of Europe., by 1500 almost 9 million. The New Academy of Venice became a virtual publishing house of Greek texts. It is not surprising that bubbling beneath the church-induced consensus that rhetoric was a lesser art of discourse was the position that rhetoric was in fact the most artistic of communication studies. The dynamic tension between those who would relegate rhetoric to mass appeal and those who would retrieve it for humanistic study led to a rethinking of rhetorical theory that eventually resulted in new advances and retrievals of ancient strategies (197) Fueled by the rediscovery of Cicero's works, Aristotle’s works, and the Attic orator's speeches, the province of rhetoric once again became a major topic of debate in the Renaissance. Florence and the Practice of Rhetoric While making Florence the center of capital for Europe, the families of bankers and merchants encouraged artists and guilds, and reformed their government. Ruled by the Medici's 1434-1494 It took many of the scholars who fled Byzantium when it fell to the Turks in 1453 Many artists (sculptors, painters, etc) were in Florence and shocked the world by liberating the human form from its Medieval (symbolic and saintly) wrapping and began presenting the conceptions of the perfect human body. One of the most important contributions of the Renaissance was to enliven and reify the life of Christ and his contemporaries by painting them as real people instead of flat, lifeless caricatures. Savonarola (1452-1498) The security of the citizens of the city-states led to new calls for nationhood, freethinking, riots, and a rebirth of public address, some of which would shake the foundations of the church. Grolamo Savonarola was a Dominican friar who used rhetoric to bring down the Medici's
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Smith Chapter 7: Renaissance of Rhetoric 2 He was appalled that in its attempt to imitate Athens, Florence tolerated discreet homosexual activity.
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Smith7_RenaissanceRhet - Smith Chapter 7 Renaissance of...

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