RWT11_Rhetoric%20of%20Social%20Intervention

RWT11_Rhetoric%20of%20Social%20Intervention - Rhetoric of...

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Unformatted text preview: Rhetoric of Social Intervention 11/29/08 Gring COMS 3311 Rhetoric in Western Thought 1 Rhetoric of Social Intervention Susan K. Opt & Mark A. Gring (2008) Rhetoric of Social Intervention: An Introduction Rhetoric of Social Intervention William R. Brown Originally from Oklahoma Studied rhetoric of Will Rogers and wrote book, Imagemaker: Will Rogers and the American Dream (1970) Influenced by a systems and social constructivist approach to communication William R. Brown The Ohio State University 2 Rhetoric of Social Intervention 1980-1993 William R. Brown 4 journal articles: Ideology as Communication Process Attention and the Rhetoric of Social Intervention Power and the Rhetoric of Social Intervention Need and the Rhetoric of Social Intervention (not published) 3 Rhetoric of Social Intervention Rhetoric of Social Intervention 11/29/08 Gring COMS 3311 Rhetoric in Western Thought 2 Rhetoric of Social Intervention (RSI) In our symbolizing activity, we practice a rhetoric of social intervention : Rhetorical: involves communication, meaning, values Social: acts occur in interaction with other people Interventional: acts potentially shift the way in which we and others interpret and respond to experience Emphasizes that our communicative acts are attempts although well planned and executed, the outcome may not be as we had hoped or anticipated 4 Rhetoric of Social Intervention Rhetoric of Social Intervention (RSI)- Key Concepts Intervention System Naming Micro (particulars) Macro (ideology) Subsystems Attention (patterns of interpretation) Power (interpersonal interdependency) Need (intrapersonal awareness) 5 Rhetoric of Social Intervention RSI: Intervention A communication act to promote (encourage) or prevent (discourage) social system change Sometimes our rhetorical acts emphasize change by attempting to alter how people interpret their needs, relationships, and experience. Other times our rhetorical acts emphasize continuity by attempting to maintain our current interpretation of needs, relationships, and experience. 6 Rhetoric of Social Intervention Rhetoric of Social Intervention 11/29/08 Gring COMS 3311 Rhetoric in Western Thought 2 Rhetoric of Social Intervention (RSI) In our symbolizing activity, we practice a rhetoric of social intervention : Rhetorical: involves communication, meaning, values Social: acts occur in interaction with other people Interventional: acts potentially shift the way in which we and others interpret and respond to experience Emphasizes that our communicative acts are attempts although well planned and executed, the outcome may not be as we had hoped or anticipated 4 Rhetoric of Social Intervention Rhetoric of Social Intervention (RSI)- Key Concepts Intervention System Naming Micro (particulars) Macro (ideology) Subsystems Attention (patterns of interpretation) Power (interpersonal interdependency)...
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RWT11_Rhetoric%20of%20Social%20Intervention - Rhetoric of...

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