Chpt 2 Review slides

Chpt 2 Review slides - AwareOrganization 3 Monitoring...

Info iconThis preview shows pages 1–12. Sign up to view the full content.

View Full Document Right Arrow Icon
Analyzing the External  Environment of the Firm
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Creating the Environmentally  Aware Organization 3
Background image of page 2
Monitoring External Scanning x Surveillance of a firm’s external environment: Predict environmental changes to come Detect changes already under way Alerts the firm to critical trends before changes have developed a discernible pattern and before competitors recognize them 4
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Monitoring External Monitoring x Track evolution of e nvironmental trends, sequence of events or streams of activities 5
Background image of page 4
How to Spot Hot Trends Listen Pay attention Follow trends online 6
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Competitive Intelligence Define and understand a firm’s industry Identify rivals’ strengths and weaknesses S Intelligence gathering (data) S Interpretation of intelligence data Helps a firm avoid surprises 7
Background image of page 6
Environmental Forecasting Environmental forecasting x Plausible projections about direction, scope, speed and intensity of environmental change 8
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
SWOT Analysis Firm’s strategy must: Build on its strengths Remedy the weaknesses or work around them Take advantage of the opportunities presented by the environment Protect the firm from threats 9
Background image of page 8
SWOT Analysis Strengths and weaknesses Internal conditions of the firm Opportunities and threats environmental conditions external to the firm 10
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
The General Environment Factors external to an industry, usually beyond a firm’s control Demographic Sociocultural Legal/Political Technological Economic Global 12
Background image of page 10
Demographic Segment Aging population Rising or declining affluence Changes in ethnic composition Geographic distribution of population Greater disparities in income levels 13
Background image of page 11

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 12
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 09/26/2011 for the course BADM 4513 taught by Professor Staff during the Fall '08 term at Oklahoma State.

Page1 / 31

Chpt 2 Review slides - AwareOrganization 3 Monitoring...

This preview shows document pages 1 - 12. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online