Review Slides C3 &C4

Review Slides C3 &C4 - Analyzingthefirm...

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Analyzing the firm
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Evaluating Firm Performance Financial ratio analysis i Balance sheet B Income statement B Historical comparison B Comparison with industry norms B Comparison with key competitors Stakeholder perspective i Employees B Customers B Owners 1
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Financial Ratio Analysis Five types of financial ratios i Short-term solvency or liquidity B Long-term solvency measures B Asset management (or turnover) B Profitability B Market value 2
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Financial Ratio Analysis Historical comparisons Comparison with industry norms Comparison with key competitors 3
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Five Types of Financial Ratios 4
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The Balance Scorecard Provides a meaningful integration of many issues that come into evaluating a firm’s performance Four key perspectives B How do customers see us? B What must we excel at? B Can we continue to improve and create value? B How do we look to shareholders? 5
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Customer Perspective Time Quality Performance and service Cost 6
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Internal Business Perspective  Processes Decisions Actions Coordination Resources and capabilities 7
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Innovation and Learning  Perspective Introduction of new products and services Greater value for customers Increased operating efficiencies 8
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This note was uploaded on 09/26/2011 for the course BADM 4513 taught by Professor Staff during the Fall '08 term at Oklahoma State.

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Review Slides C3 &C4 - Analyzingthefirm...

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