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Seattle SuperSonics - AnalyzingCasesinStrategic Management...

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Analyzing Cases in Strategic  Management
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Questions Raised Why do some firms succeed while others fail? Why do some companies consistently outperform others? How should we compete in a particular business or industry? What information do we need to develop our strategic plans? What skills and capabilities are needed to implement a strategy effectively? 2
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Skills Developed from Case  Analyses Differentiate i Evaluate many different elements of a situation at once W Differentiating between the factors that are influencing the situation W Understanding that problems are often complex and multilayered 4
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Skills Developed from Case  Analyses Speculate i Envision explanation that might not readily be apparent W Imagine different scenarios W Contemplate the outcome of a decision W Deal with uncertainty and incomplete knowledge 5
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Skills Developed from Case  Analyses Integrate i Have an organization-wide perspective W Integrate the impact of various decisions and environmental influences on all parts of the organization 6
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How to Conduct a Case  Analysis Put yourself “inside” the case i Think like an actual participant W Try different perspectives W CEO, Board Member, Analyst, Consultant, etc. 7
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How to Conduct a Case  Analysis Step 1 : Become familiar with the material W Read quickly through the case one time W Use initial read-through to assess possible links to strategic concepts W Read the case again, making notes W Evaluate application of strategic concepts W After forming first recommendation, thumb through the case again to assess consequences of actions you propose 8
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How to Conduct a Case  Analysis Step 2 : Identify problems W Some cases have more than one problem W Avoid getting hung up on symptoms W Articulate the problem W Some problems are not apparent until after you do the analysis 9
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This note was uploaded on 09/26/2011 for the course BADM 4513 taught by Professor Staff during the Fall '08 term at Oklahoma State.

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Seattle SuperSonics - AnalyzingCasesinStrategic Management...

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