TXC174 (for MT1)

TXC174 (for MT1) - GlobalMarketing(Movie)...

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Global Marketing (Movie) 18:57 -Explore new territories -metal wood (golf clubs) -adidas Taylormade-asia , north America, Europe seek competition by… quota, tariff give advantages to domestic  Canada has quota issues Cost, how many Protectionism (tariff): restrict competition ex high priced Japanese cars World trade organization-resolve dispute Cultural differences Cross cultural analysis-study of differences and similarity of consumers of  different society
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-market trips -planning values (cows holy in India), customs (japan and Korean portraying wealth and  types of golf clubs) what are the things that are driving/offending ppl identify cultural symbols number 13 in US number 4 in japan be sensitive don't change symbols that much  offensive colors back translation translated by a different translator econ factors-consumer income , currency exchange rate political climate
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global market entry strategies exporting licensing o franchising joint venture-foreign and local firm join together direct investment multidomestic marketing strategies-different global marketing strategy-same appropriate marketing mix-price, location of sales, promotion body types new products for foreign countries  speed surpass competitors  distributions-local, online, specialty stores, retailer, pricing  dumping-price below domestic price, senior marketing competition gray market-unauthorized 
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Film Points/Notes 18:57 Note slight deviations from txc8 and text…
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Film Points/Notes 18:57 “we need gofers with substantial disposable income “ disposable-income after taxes (take home money) discretionary income-what is left after you pay for the necessities Global market entry strategies Licensing-a person or company is given permission to use the company’s or designer’s name  on their product Franchising-independent retailers has a contract with franchisor to use the name and the  merchandise and the operating system for a store in a particular area (Foreign) Direct Investment (FDI) factors affecting success in a market-note 2 more o shopping habits o storage vs living space Background to class 1.Need for a global perspective o Evidence of global interdependence-financially and environmentally o High level of US investment in other countries and foreign investment in the US (Bureau  of Economic Analysis Dept of Commerce Anaylsis: Multicountry brands, on average, do better than single country brands
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Film Points/Notes 18:57 Note: most US retailers are not global companies; Japanese retailing of major countries is least  global Focus on emerging markets has been a trend ex china, India, Russia, brazil 2. production and distribution in one country affects the environment in another-point 
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This note was uploaded on 09/27/2011 for the course TXC 174 taught by Professor Na during the Spring '11 term at UC Davis.

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TXC174 (for MT1) - GlobalMarketing(Movie)...

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