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TXC8 (after midterm1)

TXC8 (after midterm1) - GermanFashion Facts $...

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German Fashion 18:58 Facts: 2 nd  most popular worldwide steady turnover increase high amt of business with foreign countries export top player in textiles and clothing German consumers cautious about spending $ fashion industry one of the most important econ factors # employees sank increase in productivity of 5-8% per year Brands: Hugo Boss Escade Basler Street One Jil Sander etc. Designers: Karl Lagerfeld Wolfgang Joop
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Michael Michalsky  Trends: Up to 12 collections a year Clean, straight forward, edgy, rather industrial Known for reliability, trade-orientation, fashion for the masses Hardly unnecessary embellishment or decoration  Versatile German fashion rather young Classy business and leisure wear by the big German brands Hugo Boss,  Windsor, Betty Barclay or Basler High quality Trends-Young Designers: Strong development since 2000 Grads start their own line after school Distribution: boutiques, internet or both Question of expansion-risk Berlin, Hamburg, Dusseldorf, Cologne   Trends-Organic Fashion: Growing field
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Differentiate between actual organic clothing and misuse of it for marketing Socially aware production: fair wages, healthy working conditions Not necessarily visible that a piece of clothing is “green” Organic clothing with a  statement Trends-Conclusion: Plain and unadorned Darker color palette, almost monotone Less experimental, less contrasts Use of patterns Hardly floral prints Summers tend to allow slightly more colors Black and dark color dominate winter fashions Magazines-International: Glamour Vogue Germany Instyle Elle Models:
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Heidi Klum Eva Padberg Magazines-German: Amica Petra Joy Textilwirtschaft TextilWirtschaft: News-fashion-usiness Industrial fashion news Facts Research news Fashion rends Textilwirtschaft international Jobs Career Possibilities: 2004: o 1288 companies o 139881 employees o turnover of 33155 billion o 30% turnover from clothing production o 30% turnover from home textiles o 40% turnover from technical textiles o techtex predicted to have the highest future growth rate o textiles and clothing industry one of the most important econ factors
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Chapter 5 The Business of Fashion 18:58 Product characteristics associated with  slow  adoption of a new product
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Chapter 5 The Business of Fashion 18:58 Complexity: If a product is too simple or too complex, people will be slow to  adopt  Perceived risk:  o Financial: loss of money o Social: los of respect of other people  o Physical: negative effects on health and vitality o
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