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TXC 7 (lectures for MT1)

TXC 7 (lectures for MT1) - Cultural/(cont 19:03...

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Cultural/Fashion Studies Concepts (cont.) 19:03 Representation: Power of the image (1939: “makeover”-the promise of self-transformation) Both reveals and conceals Framing: principles of selection , emphasis, presentation Framing binary oppositions: male vs. female, gay vs. straight, black vs. white,  norcal vs. socal? See a lot in the media Representation (via framing): Constituting a reality of “others” Who has control over representation/framing? How does “power” become framed and how does this framing influence  how/what we see and interpret Shoe picture to show power Different kinds of power  Assertion, resistance Hegemony: the process by which dominant classes/cultures exercise power  (Gramsci) Issues of power See new circuit of culture picture w/ hegemony
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A process of continual negotiation that makes dominant interests seem  “natural” (“unmarked”) The ability of dominant classes/cultures to exercise leadership , not by  coercion or force but rather by persuasion and creativity; power requires  consent (Gramsci) Requires clever persuasion and management-not just brute force-to achieve  (ongoing) consent (Gramsci) Operates best with consent (even if it’s ambivalent) Is it flexible? “There is little dispute today about the hegemony of fashion, only about what it  means…” Herbert Blau negotiating what’s “normal” in everyday life Hegemonic masculinity Mythical narrative->200 yrs of “unmarked” masculinity “visual model of dynamic coherence and integrity, rather than a model of  complex display” (Hollander) Fashion theory: complicating the circuit of culture See picture Appropriation: the process of taking or co-opting Without giving credit or profit to the source Complicating appropriation How is power involved? Profit?  o “cool hunters”
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o designers What other concepts help us to understand the context of this image?  How/why? Is appropriation inevitable in our visual, globalized world? Metaphor: telephone game How visual images flow…across bodies…across media…across  companies… Knock off? Design piracy? Forever21 -cultural borrowing -inspired by…? Analyzing cultural appropriation: shifting axes of power, inequality, profit -cultural appropriation? Gangs Articulation: process of connecting disparate elements together to form a  temporary unity Means both joining and expressing  Style 
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Articulation of gothic and Lolita “unity thru difference” Thinking articulation: a practice of thinking  “unity and difference,” of “difference 
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