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Chpt 7 - > Chapter 7 E-Business Doing Business Online g G...

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> > > > > > > > E-Business: Doing Business Online Chapter 7
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Define e-business and discuss how it can help achieve business success. Distinguish between a corporate and a marketing Web site. List the major forms of B2B e-business. Explain B2C e-business and identify the products most often sold online. Describe some of the challenges associated with e-business. Discuss how organizations use Internet communications to advance their objectives. Discuss Web sites and identify methods for measuring Web site effectiveness. Explain the global scope of e-business. 1 2 3 4 5 6 7 Learning Goals 8
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Electronic business (e-business) - Conducting business via the Internet. 1. E-tailing, or virtual storefronts on Web sites. 2. Online business-to-business transactions. 3. Electronic data interchange (EDI), the business-to-business exchange of data using compatible software. 4. E-mail, instant messaging, and other Web-enabled communication tools and their use as media for reaching prospective and existing customers. 5. The gathering and use of demographic, product, and other information through Web contacts. What is E-Business?
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Global Reach . Goods and services can be sold to customers worldwide. Personalization . Companies can customize products and reduce inventory. Interactivity . Customers and suppliers can negotiate prices online. Right-time and integrated marketing . Online retailers provide products when and where customers want them and promotions can be directed to individual customers. Cost savings . E-business can reduce costs. Capabilities and Benefits of E- Business
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University of Phoenix FreshDirect Boston Symphony Orchestra Some E-Business Successes
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Increase a firm’s visibility, promote its offerings, and provide information to interested parties. Build customer goodwill and assist retailers and other resellers in their marketing efforts.
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