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Unformatted text preview: It is a strategy required to be market-focused and product-focused, and it has to be involved with other important business functions. B2B marketers have to incorporate the short-term and long-term goals in growing the business. It is crucial to align sales and marketing; sales can establish meaningful plans to help drive the business and grasp opportunities. Once you being showing sales how leads move about in the business, you can then move forward to generate more revenue and reduce the overall cost per lead. Ultimately, by creating a synergy between sales and marketing, this will help smooth the journey through today’s rocky marketing landscape and will also drive value and growth for your company....
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This note was uploaded on 09/27/2011 for the course ECON 101 taught by Professor Gottlieb during the Spring '08 term at Rutgers.
- Spring '08