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Journal Chpt 10 - loss For the last few seasons sales and...

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Eric Hammer Professor Reaves Thursday, November 11, 2010 The Giants Win The World Series (Forbes) What does a World Series championship do for a team on a business scale? Forbes ranked the Giants as the 9 th most valuable team in Major League Baseball at $483 million, but they are truly number 1 now after winning their first championship as a Bay Area team. This championship will certainly boost the team’s bottom line. President Larry Baer expects season ticket levels to increase possibly to the state of when they first opened the stadium. The year after their last World Series appearance, the Giants organization experienced double-digit increases in season tickets and sponsorships, and that was after a World Series
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Unformatted text preview: loss . For the last few seasons, sales and sponsors were down due to the Barry Bonds incident, but this year sponsors such as Yahoo, Coca-Cola, Bank of America, Visa, and more got on board. Because of San Francisco’s new dynamic pricing structure, they sold out ten more home games than last season. A team with a fully homegrown pitching staff already produced 3,500 new season tickets, and that was calculated before the final victory. The Giants have a new slogan, “It’s magic inside,” but that doesn’t mean Forbes is going to name them number one in baseball; it will take more than one World Series championship to overcome the New York Yankees who are valued at $1.6 billion....
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