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Unformatted text preview: It can be said that the complication for the Rays is their location in St. Petersburg, Florida. It is strange to think that they were giving away free tickets when just a few weeks later they were fighting for home-field advantage throughout the playoffs. Many things impact brand loyalty. History of success. Customer service. Quality of experience. But the experiences of the Cubs, Cardinals, and Rays show the importance of location in branding and creating avid, supportive fan bases. Hopefully for Rays management, fans will locate their pocketbooks come the 2010 MLB postseason and in the future....
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This note was uploaded on 09/27/2011 for the course ECON 101 taught by Professor Gottlieb during the Spring '08 term at Rutgers.
- Spring '08