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Unformatted text preview: Employee blogs may present ethical issues. Web Communication Web Based Promotion Banner Ads- messages placed on frequently visited Websites Pop-up Ads- ads that appear in separate windows Pre-roll Video Ads- advertisements that roll as soon as a page is loaded Search Marketing- companies pay for top visibility in search results Global Environment of E-Business Future growth of many companies is linked to a global strategy that incorporates e-business US leads world in Internet users but ranks only 5 th in Internet penetration E-Bay may dominate most markets, but Chinese company alibaba.com has 83% of the auction business in China Developing a Successful Website Purpose of a site Its easier to create a bad website than a good one; organizations must think about: o Planning and Preparation o Content and Connections o Costs and Maintenance...
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- Spring '08