lecture notes prelim 2

lecture notes prelim 2 - design& visions values and...

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Unformatted text preview: design & visions, values and voice 10/5/10 2:56 PM Brainstore video • Idea of identifying the problem • Asking questions about why things are the way they are • Challenging assumptions • In order to maintain and increase profitability- need to think of new ideas • Innovation is the main key • Acknowledging constraints • Food is not a priority • Creating the need by increasing awareness • Using volunteers/ out of house expertise o Team includes experienced travelers, local teams, industry spets, and clients themselves o Time is an absolute critical factor in the brainstorm practice o Push people to throw out ideas in 1 minute, 30 seconds, quickly o Keeps you from prejudging ideas o Going with your gut o Sort through and then criticize o Teenagers invited into the process Fresh perception that hasn’t been painted by a lot of experience We all become blind to our own problems Hard to see any fresh solutions Next generation travelers • Use the direct experience of all volunteers to generate ideas • Builds the environment experience o Train station - Very crowded, very fast paced o Sparks the idea for the moment of feeling crowded o Changing your perspective by changing the environment • Competitive- win prizes, helps keep the momentum up • Free associations, forced connections o Similar to the object analogy • All ideas are captured and retyped in a newspaper format o Pick what works best for you • Think tank o Sociologist, manufacturing engineers, packaging experts • Bring client back in and get to give input and decide how radical/conservative he wants to go based on economic and production issues • Not paying enough attention to customers needs when walking through airport and sitting on airplane when it comes to food • Seat back- product at end of brainstorming product o Baby step forward The designing change project- Sheila Danko- Cornell University Art Bar • Founded in 2002 to create a product that could support art education • Chocolate company to support art education • First fair trade, organic chocolate bar • Reproduced, collectable art cards inside • A minimum 10% of profits go to… • Strategy o Designing systemic impacts o Strategic business planning, whole systems thinking, change management, design as process • Communication o Creating tangible and intangible messages • Empowerment o Decentralizing decisions and choices o Respecting diversity • Growth o Sustaining people and profits • Change o Modeling new paradigms and norms • Strategy—you have to think about the end result of your product o Here are you sourcing it? o Can you stand behind the product in its entirety?...
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This note was uploaded on 09/26/2011 for the course DEA 1110 taught by Professor Danko during the Spring '08 term at Cornell.

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lecture notes prelim 2 - design& visions values and...

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