lecture notes prelim 2 - design & visions,...

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Unformatted text preview: design & visions, values and voice 10/5/10 2:56 PM Brainstore video Idea of identifying the problem Asking questions about why things are the way they are Challenging assumptions In order to maintain and increase profitability- need to think of new ideas Innovation is the main key Acknowledging constraints Food is not a priority Creating the need by increasing awareness Using volunteers/ out of house expertise o Team includes experienced travelers, local teams, industry spets, and clients themselves o Time is an absolute critical factor in the brainstorm practice o Push people to throw out ideas in 1 minute, 30 seconds, quickly o Keeps you from prejudging ideas o Going with your gut o Sort through and then criticize o Teenagers invited into the process Fresh perception that hasnt been painted by a lot of experience We all become blind to our own problems Hard to see any fresh solutions Next generation travelers Use the direct experience of all volunteers to generate ideas Builds the environment experience o Train station - Very crowded, very fast paced o Sparks the idea for the moment of feeling crowded o Changing your perspective by changing the environment Competitive- win prizes, helps keep the momentum up Free associations, forced connections o Similar to the object analogy All ideas are captured and retyped in a newspaper format o Pick what works best for you Think tank o Sociologist, manufacturing engineers, packaging experts Bring client back in and get to give input and decide how radical/conservative he wants to go based on economic and production issues Not paying enough attention to customers needs when walking through airport and sitting on airplane when it comes to food Seat back- product at end of brainstorming product o Baby step forward The designing change project- Sheila Danko- Cornell University Art Bar Founded in 2002 to create a product that could support art education Chocolate company to support art education First fair trade, organic chocolate bar Reproduced, collectable art cards inside A minimum 10% of profits go to Strategy o Designing systemic impacts o Strategic business planning, whole systems thinking, change management, design as process Communication o Creating tangible and intangible messages Empowerment o Decentralizing decisions and choices o Respecting diversity Growth o Sustaining people and profits Change o Modeling new paradigms and norms Strategyyou have to think about the end result of your product o Here are you sourcing it? o Can you stand behind the product in its entirety?...
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lecture notes prelim 2 - design & visions,...

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