Imus+Article -     139 Cooky is with Purdue University...

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Unformatted text preview:     139 Cooky is with Purdue University, Department of Health & Kinesiology and Women’s Studies, West Lafayette, IN. Wachs is with the Department of Psychology/Sociology, Cal Poly Pomona, Pomona, CA. Messner is with the University of Southern California, Department of Sociology, Los Angeles, CA. Dworkin is with the University of California, San Francisco, Department of Social and Behavioral Sciences, San Francisco, California. It’s Not About the Game: Don Imus, Race, Class, Gender and Sexuality in Contemporary Media Cheryl Cooky Purdue University Faye L. Wachs Cal Poly Pomona Michael Messner University of Southern California Shari L. Dworkin University of California, San Francisco Using intersectionality and hegemony theory, we critically analyze mainstream print news media’s response to Don Imus’ exchange on the 2007 NCAA women’s basketball championship game. Content and textual analysis reveals the follow- ing media frames: “invisibility and silence”; “controlling images versus women’s self-definitions”; and, “outside the frame: social issues in sport and society.” The paper situates these media frames within a broader societal context wherein 1) women’s sports are silenced, trivialized and sexualized, 2) media representations of African-American women in the U. S. have historically reproduced racism and sexism, and 3) race and class relations differentially shape dominant understand- ings of African-American women’s participation in sport. We conclude that news media reproduced monolithic understandings of social inequality, which lacked insight into the intersecting nature of oppression for women, both in sport and in the United States. En utilisant les théories de l’intersectionalité et de l’hégémonie, nous apportons une analyse critique de la réponse de la presse écrite à Don Imus et ses échanges au sujet de la finale du championnat de basketball féminin universitaire américain en Sociology of Sport Journal,  2010, 27, 139-159 © 2010 Human Kinetics, Inc. 140 Cooky et al. 2007. L’analyse de contenu révèle les thèmes suivants : « invisibilité et silence », « le contrôle des images versus les autodéfinitions des sportives » et « hors cadre : les questions sociales en sport et en société ». L’article situe ces cadres média- tiques au sein d’un contexte social plus large qui 1) bâillonne, sexualise et rend trivial le sport féminin ; 2) contient des représentations médiatiques des femmes africaines-américaines qui ont historiquement reproduit le racisme et le sexisme ; et 3) contient des relations raciales et de classe qui marquent les compréhensions dominantes de la participation sportive des femmes africaines-américaines. Nous concluons que les médias ont reproduit des compréhensions monolithiques de l’inégalité sociale ; compréhensions qui ne permettent pas de voir les intersec- tions de l’oppression (race, genre, classe) des femmes en sport et aux États-Unis.tions de l’oppression (race, genre, classe) des femmes en sport et aux États-Unis....
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This note was uploaded on 09/27/2011 for the course ARTS AND S 090:101:59 taught by Professor Markschuster during the Fall '10 term at Rutgers.

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Imus+Article -     139 Cooky is with Purdue University...

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