Imus+Article - 139 Cooky is with Purdue University,...

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Unformatted text preview: 139 Cooky is with Purdue University, Department of Health & Kinesiology and Womens Studies, West Lafayette, IN. Wachs is with the Department of Psychology/Sociology, Cal Poly Pomona, Pomona, CA. Messner is with the University of Southern California, Department of Sociology, Los Angeles, CA. Dworkin is with the University of California, San Francisco, Department of Social and Behavioral Sciences, San Francisco, California. Its Not About the Game: Don Imus, Race, Class, Gender and Sexuality in Contemporary Media Cheryl Cooky PurdueUniversity Faye L. Wachs CalPolyPomona Michael Messner UniversityofSouthernCalifornia Shari L. Dworkin UniversityofCalifornia,SanFrancisco Using intersectionality and hegemony theory, we critically analyze mainstream print news medias response to Don Imus exchange on the 2007 NCAA womens basketball championship game. Content and textual analysis reveals the follow- ing media frames: invisibility and silence; controlling images versus womens self-definitions; and, outside the frame: social issues in sport and society. The paper situates these media frames within a broader societal context wherein 1) womens sports are silenced, trivialized and sexualized, 2) media representations of African-American women in the U. S. have historically reproduced racism and sexism, and 3) race and class relations differentially shape dominant understand- ings of African-American womens participation in sport. We conclude that news media reproduced monolithic understandings of social inequality, which lacked insight into the intersecting nature of oppression for women, both in sport and in the United States. En utilisant les thories de lintersectionalit et de lhgmonie, nous apportons une analyse critique de la rponse de la presse crite Don Imus et ses changes au sujet de la finale du championnat de basketball fminin universitaire amricain en Sociology of Sport Journal, 2010,27,139-159 2010HumanKinetics,Inc. 140 Cookyetal. 2007. Lanalyse de contenu rvle les thmes suivants : invisibilit et silence , le contrle des images versus les autodfinitions des sportives et hors cadre : les questions sociales en sport et en socit . Larticle situe ces cadres mdia- tiques au sein dun contexte social plus large qui 1) billonne, sexualise et rend trivial le sport fminin ; 2) contient des reprsentations mdiatiques des femmes africaines-amricaines qui ont historiquement reproduit le racisme et le sexisme ; et 3) contient des relations raciales et de classe qui marquent les comprhensions dominantes de la participation sportive des femmes africaines-amricaines. Nous concluons que les mdias ont reproduit des comprhensions monolithiques de lingalit sociale ; comprhensions qui ne permettent pas de voir les intersec- tions de loppression (race, genre, classe) des femmes en sport et aux tats-Unis.tions de loppression (race, genre, classe) des femmes en sport et aux tats-Unis....
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Imus+Article - 139 Cooky is with Purdue University,...

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