1999+World+Soccer - 170 Christopherson Janning and...

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Unformatted text preview: 170 Christopherson, Janning, and McConnell 170 Sociology of Sport Journal, 2002 , 19 , 170-188 © 2002 Human Kinetics Publishers, Inc. Two Kicks Forward, One Kick Back: A Content Analysis of Media Discourses on the 1999 Women’s World Cup Soccer Championship Neal Christopherson and Michelle Janning Whitman College Eileen Diaz McConnell Indiana University The 1999 Women’s World Cup Soccer Championship serves as a particularly good site for examining both the social construction of gender and the structure of contradiction sur- rounding women’s role in sport and society. We conducted a content analysis of 576 Amer- ican newspaper articles reporting on the 1999 Women’s World Cup Soccer Championship. Contradictory messages surrounding women and sports were present, as past research has suggested. An analysis of more qualitative aspects of our data reveals the structure of these contradictions and provides substantial depth to this analysis. We discuss how the media actively promoted or constructed certain gender ideologies and how these gender ideologies contributed to the popularity of the event. Le Championnat de la Coupe du Monde 1999 en Soccer Féminin sert comme site particu- lièrement intéressant pour l’examen de la construction sociale du genre (i.e., sexe social) et de la structure des contradictions entourant le rôle des femmes en sport et dans la société. Nous avons fait une analyse de contenu de 576 articles de journaux américains portant sur ce championnat de soccer féminin. Des messages contradictoires entourant les femmes et le sport étaient présents, ce qui correspond aux résultats d’études antérieures. Une analyse des aspects plus qualitatifs de nos données nous a permis d’approfondir notre étude et de trouver une structure à ces contradictions. Nous discutons de la façon dont les média ont activement promu et construit certaines idéologies de genre et de la façon dont ces idéolo- gies de genre ont contribué à la popularité de l’évènement sportif. An important institutional site where gender construction is manifest is the world of sport. Not only is the rede¡nition of athleticism that has occurred in the past few decades re¢ected in changes in women’s athletic participation, but these changes also illuminate shifting gender constructions in the larger social world. Sport provides a microcosmic representation of society, re¢ecting contradictory and paradoxical messages about the roles of women that are transmitted into other societal institutions. Media messages about the role of women in sport and society are communicated to millions of people via television, newspapers, magazines, N. Christopherson and M. Janning are with the Department of Sociology, Whitman College, Walla Walla, WA; E.D. McConnell is with the Latino Studies Program, Indiana University, Bloomington, IN. Authors are listed alphabetically. Two Kicks Forward 171 and the Internet. These are venues in which the mixed messages directed toward and the Internet....
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1999+World+Soccer - 170 Christopherson Janning and...

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