consumer behavior final

consumer behavior final - Noelle LaRocca Chapter 1 What do...

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Noelle LaRocca Chapter 1 What do the terms kuroi kiri, schmiergeld, la mordida, pot-de-vin, and bustarella all refer to? A.) Management B.) Ethics C.) Bribery* D.) None of the above ____________ uses marketing techniques normally employed to sell beer or detergent to encourage positive behaviors such as increased literacy and to discourage negative activities such as drunk driving. A.) Green marketing B.) Social marketing* C.) Pastiche D.) Market segmentation Statistics that measure observable aspects of a population, such as birthrate, age distribution and income refer to what? A.) Market segmentation B.) Consumer behavior C.) Psychographics D.) Demographics* Chapter 2 The immediate response of our sensory receptors (eyes, ears, nose, mouth, fingers) to basic stimuli such as light, color, sound, odor, and texture is: A.) Perception B.) Sensation* C.) Subliminal perception D.) None of the above The ability of a sensory system to detect changes or differences between two stimuli is:
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A.) Absolute threshold B.) Kansei engineering C.) Differential threshold* D.) Subliminal perception Subliminal messages can : A.) be sent on visual channels B.) use embeds to exert strong unconscious influences C.) be sent on aural channels D.) All of the above* Chapter 3 ______ occurs when an unconditioned stimulus does not follow a stimulus similar to a conditioned stimulus. A.) Masked branding B.) Stimulus discrimination* C.) Stimulus generalization D.) Classical condition Strategies based on stimulus generalization include: A.) Licensing B.) Product line extensions C.) Family branding D.) All of the above* When a positive outcome is no longer received: A.) Shaping is likely to occur B.) Positive reinforcement is likely to occur C.) Extinction is likely to occur* D.) Punishment is likely to occur Chapter 4 What leads people to behave as they do?
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A.) Goals B.) Motivation* C.) Wants D.) All of the above Need for affiliation is an important need that is relevant to: A.) Consumer behavior* B.) Homeostasis C.) Involvement D.) None of the above “I can create something of beauty” relates to what level of hierarchy: A.) Physiological B.) Safety
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consumer behavior final - Noelle LaRocca Chapter 1 What do...

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