Mkt qestion ch 1-6

Mkt qestion ch 1-6 - Rolando Hernandez Question Ch 1-6 Chapter 1 1 What is the study of the processes involved when individuals or groups select

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Rolando Hernandez Question Ch. 1-6 Chapter 1 1. What is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs or desires. Consumer Behavior 2. Marketers who interact with customers on a regular basis and give them reasons to maintain a bind with the company over time believe in this philosophy. Relationship Marketing 3. The sociological perspective of ___________ _____________ takes the view that much of consumer behavior resembles actions in a play. Role Theory Chapter 2 1. The immediate response of our sensory receptors to basic stimuli such as light, color, sound, odor, and texture. Sensation 2. Occurs when the stimulus is below the level of the consumers’ awareness. Subliminal Perception 3. The meanings we assign to sensory stimuli. Interpretation Chapter 3 1. What is a relatively permanent change in behavior that experience causes.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 09/27/2011 for the course MKTG 101 taught by Professor Prof.staff during the Spring '11 term at Manhattan College.

Page1 / 2

Mkt qestion ch 1-6 - Rolando Hernandez Question Ch 1-6 Chapter 1 1 What is the study of the processes involved when individuals or groups select

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online