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Mkt qestion ch 1-6 - Rolando Hernandez Question Ch 1-6...

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Rolando Hernandez Question Ch. 1-6 Chapter 1 1. What is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs or desires. Consumer Behavior 2. Marketers who interact with customers on a regular basis and give them reasons to maintain a bind with the company over time believe in this philosophy. Relationship Marketing 3. The sociological perspective of ___________ _____________ takes the view that much of consumer behavior resembles actions in a play. Role Theory Chapter 2 1. The immediate response of our sensory receptors to basic stimuli such as light, color, sound, odor, and texture. Sensation 2. Occurs when the stimulus is below the level of the consumers’ awareness. Subliminal Perception 3. The meanings we assign to sensory stimuli. Interpretation Chapter 3 1. What is a relatively permanent change in behavior that experience causes.
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