{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

mkt quiz ch 1 nd 2

mkt quiz ch 1 nd 2 - c Customers opinion pricing issues...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Rolando Hernandez CH. 1 and 2 1. Which is NOT a basic component from a semiotic perspective? a. an object b. a sign c. an interpretant d. an icon* 2. From a consumer’s perspective, what are the three things that they would most be concerned with when buying a product? a. Travel issues, pricing issues, storing issues b. Prepurchase Issues, Purchase Issues, Postpurchase Issues*
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: c. Customers opinion, pricing issues, financial decisions d. Prepurchase Issues, pricing issues, Postpurchase Issues 3. What principle tells us that consumers tend to group together objects that share similar physical characteristics? a. Figure-ground principle b. Group principle c. Principle of similarity* d. Principle of physical characteristics...
View Full Document

{[ snackBarMessage ]}

Ask a homework question - tutors are online