MKT quiz ch 3 nd 4

MKT quiz ch 3 nd 4 - CH. 4 1. Abraham Maslow hierarchy of...

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Rolando Hernandez CH. 3 1. All of the following steps are necessary for observational learning to take place, EXCEPT: A. Attention B. Retention C. Encoding D. Motivation 2. When marketers resurrect bittersweet memories from the past in order to get their consumer to revisit the past they are using the power of: A. Memoirs B. Recollections C. Nostalgia* D. Reminiscing 3. When a product first comes out people are eager to get their hands on it, however if this product becomes overexposed in the marketplace after a period of time. What is this known as? a. Failure b. Extinction* c. Fading d. Product discrimination
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Unformatted text preview: CH. 4 1. Abraham Maslow hierarchy of needs includes lower-level needs such as physiological and safety. Which need did Maslow place at the top of upper level needs? a.) belongingness b.) ego needs c.) self-actualization* d.) none of above 2. ________ refers to the importance people attach to worldly possessions A. pleasures B. materialism* C. affection products D. needs 3. Define a persons perceived relevance of the object based on their inherent needs, values, and interests? a. Involvement* b. Self Actualization c. Affiliation d. Maslows Effect...
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This note was uploaded on 09/27/2011 for the course MKTG 101 taught by Professor Prof.staff during the Spring '11 term at Manhattan College.

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MKT quiz ch 3 nd 4 - CH. 4 1. Abraham Maslow hierarchy of...

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