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Unformatted text preview: CH. 4 1. Abraham Maslow hierarchy of needs includes lower-level needs such as physiological and safety. Which need did Maslow place at the top of upper level needs? a.) belongingness b.) ego needs c.) self-actualization* d.) none of above 2. ________ refers to the importance people attach to worldly possessions A. pleasures B. materialism* C. affection products D. needs 3. Define a persons perceived relevance of the object based on their inherent needs, values, and interests? a. Involvement* b. Self Actualization c. Affiliation d. Maslows Effect...
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This note was uploaded on 09/27/2011 for the course MKTG 101 taught by Professor Prof.staff during the Spring '11 term at Manhattan College.
- Spring '11