MKT quiz ch 8 - c. Buy the same brand but different...

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Rolando Hernandez 10/15/10 CH. 8 1. _______________ _______________ ___________ uses simple deicison rules when searching among alternatives: a. Extended problem solving b. Limited problem solving c. Habitual decision making d. Primary decision making 2. Variety seeking is a. Buying all the choices and returning the ones you don’t like b. The desire to choose new alternatives over more familiar ones
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Unformatted text preview: c. Buy the same brand but different products within the brand d. Every time a new product comes out you buy it 3. The tendency to prefer products or people of ones own culture to those of other countries. a. Ethnocentrism b. Perceived risk c. Racism d. None of the above...
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This note was uploaded on 09/27/2011 for the course MKTG 101 taught by Professor Prof.staff during the Spring '11 term at Manhattan College.

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