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mktg ch.9 - than others in its class a inertia b Zipf’s...

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Ch.9 1.) Which of the following perspectives is defined as the view that consumers decisions are learned responses to environmental cues? a.) experiential perspective b.) behavioral perspective c.) habitual decision perspective d.) none of above 2.) Which of the following is defined as the pattern that describes the tendency for the most robust effect to be far more powerful
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Unformatted text preview: than others in its class? a.) inertia b.) Zipf’s Law c.) Brand loyalty d.) Noncompensatory decision rules 3.) Which of the following is the process used during limited problem solving? a.) heuristics b.) intelligent agent c.) electronic recommendation d.) product signal...
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