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Unformatted text preview: Chapter 4 1.) Which of the following motivational conflicts occurs when someone must choose between two desirable choices? a.) approach-approach conflict b.) approach-avoidance conflict c.) avoidance-avoidance conflict d.) none of above 2.) Abraham Maslow hierarchy of needs includes lower-level needs such as physiological and safety. Which need did Maslow place at the top of upper level needs? a.) belongingness b.) ego needs c.) self-actualization d.) none of above 3.) Involvement in customers exist in which of the following form? a.) product involvement b.) message-response involvement c.) purchase situation involvement d.) All of above...
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- Spring '11
- Marketing, Stimulus generalization