mktg ch34 - Chapter 4 1 Which of the following motivational...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Scott Sierra Chapter 3 1.) A popular technique that rewards regular purchasers by giving them prizes with values that are based on spending is____________. a.) response bias b.) illusion of truth effect c.) frequency marketing d.) stimulus generalization 2.) Strategies marketers base on stimulus generalization include the following, except________. a.) family branding b.) product line extension c.) licensing d.) unique packaging 3.) In order for observational learning in the form of modeling to occur, which of the following must occur? a.) the customer must be directed to model b.) the customer must remember what the model is c.) the customer must be motivated and perform actions d.) All of above
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Chapter 4 1.) Which of the following motivational conflicts occurs when someone must choose between two desirable choices? a.) approach-approach conflict b.) approach-avoidance conflict c.) avoidance-avoidance conflict d.) none of above 2.) Abraham Maslow hierarchy of needs includes lower-level needs such as physiological and safety. Which need did Maslow place at the top of upper level needs? a.) belongingness b.) ego needs c.) self-actualization d.) none of above 3.) Involvement in customers exist in which of the following form? a.) product involvement b.) message-response involvement c.) purchase situation involvement d.) All of above...
View Full Document

This note was uploaded on 09/27/2011 for the course MKTG 101 taught by Professor Prof.staff during the Spring '11 term at Manhattan College.

Page1 / 2

mktg ch34 - Chapter 4 1 Which of the following motivational...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online