MKTG Final Questions

MKTG Final Questions - Final Exam Questions Chapter 1 1.)...

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Final Exam Questions Chapter 1 1.) Relationship marketing involves ______________. a. interacting with customers on a regular basis creating a bond over time. b. tracking consumers specific buying habits. c. the segmentation of consumers into different categories. d. None of the above 2.) The Organic Consumers Association (OCA) launched a boycott against Horizon and Aurora because of which product? a.) meat b.) eggs c.) milk d.) all of above 3.) Which of the following are people who are used or exploited, willingly or not, for commercial gain in the marketplace. a.) consumed consumers b.) compulsive consumption c.) consumer addiction d.) social marketing Chapter 2 1.) The Gestalt principle uses which principle when relating to the way our brain organize stimuli? a.) closure principle b.) principle of similarity c.) figure-ground principle d.) all of the above
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2.) What of the following is a basic component from a semiotic perspective? a.) object b.) sign (or symbol) c.) interpretant d.) all of above 3.) The meaning we assign to a stimulus depends on the _______, or set of beliefs, to which we assign it. a.) interpretation b.) schema c.) priming d.) semiotics Chapter 3 1.) Aspects of classical conditioning include all of the following, except_______? a.) unconditioned stimulus b.) conditioned stimulus c.) conditioned response d.) unconditioned response 2.) Strategies marketers base on stimulus generalization include the following except_____? a.) Family branding b.) Product line extension c.) Licensing d.) Look-alike packaging
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e.) All of above 3.) A popular technique that rewards regular purchasers by giving them prizes with values that are based on spending is____________. a.) response bias b.) illusion of truth effect c.) frequency marketing d.) stimulus generalization Chapter 4 1.) Involvement in customers exist in which of the following form? a.) product involvement b.) message-response involvement c.) purchase situation involvement d.) All of above 2.) Which of the following motivational conflicts occurs when someone must choose between two desirable choices? a.)
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MKTG Final Questions - Final Exam Questions Chapter 1 1.)...

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