mktg test 2 qts-1

mktg test 2 qts-1 - Group? a. Your neighbor b. Your teacher...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Alex Sinton 11/3/10 Test Questions: Chapters 7-11 Chapter 7 1. In the ABC Model of Attitude the A, B, and C stand for. .? a. Attitude, Behavior, Conciseness b. Attitude, Behavior, Cognitive c. Affect, Behavior, Cognitive d. Affect, Belief, Commitment 2. Which is NOT a Functional Theory of Attitude? a. Utilitarian Function b. Id-Defensive Function c. Value Express Function d. Knowledge Function 3. An example of “Door in the Face Technique” is? a. Asking your mom to buy you a car before asking her to buy you a new pair of shoes b. Asking your mom for a new pair of shoes and then a new car c. Your mom saying No to all your requests d. None of the above Chapter 8 Chapter 9 1. Which is NOT a Perspective of Time? a. Feast b. Direction c. Mirror d. Cooker
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
2. Which is a reason for shopping? a. Interpersonal reaction b. To be alone c. To save money d. None of the above 3. Which is NOT an aspect of store image? a. Interior design b. Return policies c. Point of Purchase d. Types of patrons Chapter 10 1. Who would most likely star in a commercial advertising an Aspirational Reference
Background image of page 2
Background image of page 3
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Group? a. Your neighbor b. Your teacher c. Tiger Woods d. Your parents 2. Which is an example of a surrogate consumer? a. Interior decorator b. Someone who goes into a store pretending to be a consumer for marketing techniques c. Your boss d. The owner of a clothing store 3. What do consumers take as the most reliable form of marketing? a. Television b. Print Ads c. Billboards d. Word of Mouth Chapter 11 1. Which is NOT a role in collective decision making? a. Initiator b. Buyer c. User d. Returner 2. What is Sandwich Generation a. Adults who care for their parents as well as children b. Adults that never move out of the house c. Adults whose parents care for them and their children d. None of the above 3. What are some factors that attribute to family size? a. Education level b. The state you live c. Birth control d. Both A and C...
View Full Document

Page1 / 3

mktg test 2 qts-1 - Group? a. Your neighbor b. Your teacher...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online