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Unformatted text preview: Group? a. Your neighbor b. Your teacher c. Tiger Woods d. Your parents 2. Which is an example of a surrogate consumer? a. Interior decorator b. Someone who goes into a store pretending to be a consumer for marketing techniques c. Your boss d. The owner of a clothing store 3. What do consumers take as the most reliable form of marketing? a. Television b. Print Ads c. Billboards d. Word of Mouth Chapter 11 1. Which is NOT a role in collective decision making? a. Initiator b. Buyer c. User d. Returner 2. What is Sandwich Generation a. Adults who care for their parents as well as children b. Adults that never move out of the house c. Adults whose parents care for them and their children d. None of the above 3. What are some factors that attribute to family size? a. Education level b. The state you live c. Birth control d. Both A and C...
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This note was uploaded on 09/27/2011 for the course MKTG 101 taught by Professor Prof.staff during the Spring '11 term at Manhattan College.
- Spring '11