MKTG test 2-1 - Chapter 7 1 The Fishbein model measures...

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Chapter 7 1.) The Fishbein model measures which of the following components of attitude? a.) Salient beliefs b.) Object-attribute linkages c.) Evaluation d.) All of above 2.) Which of the following theories assumes that people assimilate new information about attitude objects in light of what they already know or feel? a.) Social judgment theory b.) Self-perception theory c.) Functional theory attitudes d.) Balance theory 3.) A dimension of attitude tracking include which of the following? a.) Changes in different age groups b.) Scenarios about the future c.) Identification of change agents d.) All of the above Chapter 8 1.) Source credibility refers to a communicator’s ____________? a.) Expertise b.) Objectivity c.) Trustworthiness d.) All of the above 2.) Permission market targets consumers who_________?
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a.) Are interesting in a product b.) are not interested in a product c.) both b and c d.) none of the above 3.) M-commerce targets consumer through which of the following devices?
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This note was uploaded on 09/27/2011 for the course MKTG 101 taught by Professor Prof.staff during the Spring '11 term at Manhattan College.

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MKTG test 2-1 - Chapter 7 1 The Fishbein model measures...

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