mktgchap8 - gains and losses: a) Balance theory b)...

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Ashley Zere Consumer Behavior Chapter 8 1) In contrast to inertia, this term describes repeat purchasing behavior that reflects a conscious decision to continue buying the same brand: a) Resonance b) Brand loyalty c) Brand advocate d) Compliance 2) This theory describes how people make choices by defining utility in terms of
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Unformatted text preview: gains and losses: a) Balance theory b) Two-factor theory c) Prospect theory d) Expectancy theory 3) Mental rules-of-thumb that we fall back on to make a speedy decisions are known as: a) Archetypes b) Idiocentrics c) Heuristics d) Animisms...
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