Mktgfinalexam - Ashley Zere Final Exam Questions Chapter 16 1 The process by which a new product service or idea spreads through a population is

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Unformatted text preview: Ashley Zere Final Exam Questions Chapter 16 1) The process by which a new product, service, or idea spreads through a population is known as: a) Culture production system b) Fashion acceptance cycle c) Diffusion of innovations d) Globalized consumption ethic 2) This occurs when foreign influences integrate with local meanings: a) Innovation b) Globalization c) Creolization d) Selection 3) The meanings we give to products reflect underlying _________ ___________ that correspond to the basic ways we characterize the world. a) Cultural formula b) Cultural categories c) Cultural gatekeepers d) Cultural selection Chapter 15 1) A story with symbolic elements that represents a culture’s ideals is known as a: a) custom b) ritual c) myth d) more 2) The degree to which people feel threatened by ambiguous situations and have beliefs and institutions that help them avoid this is known as: a) power distance b) uncertainty avoidance c) masculinity/femininity d) individualism 3) This function in a culture emphasizes that all components of the universe are part of a single picture is known as: a) Metaphysical b) Cosmological c) Sociological d) Psychological Chapter 14 1) When mature consumers want to give something back to the world it is known as: a) autonomy b) connectedness c) individuality d) altruism 2) Citizens born between 1986 and 2002 are part of Generation __: a) Generation X b) Generation Y c) Generation Z d) Baby Boomers 3) The 27 million children aged 8 to 14 who spend $14 billion per year on clothes, CDs, movies, and other “feel-good” products are known as: a) teenagers b) boomers c) tweens d) millennials Chapter 13 1) A self-perpetuating group of consumers who share common genetic ties where both its members and other recognize it as a distinct category is: a) Host culture b) Microculture c) Ethnic subculture d) Context culture 2) When a product we associate with a specific ethnic group detaches itself from its roots and appeals to other groups as well is known as: a) microculture b) ethnic subculture c) deethnicization d) context culture 3) People and institutions that teach the ways of a culture are known as: a) host agents b) acculturation agents c) culture advocates d) learning advocates Chapter 12 1) People with low incomes who are obsessed with names such as...
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This note was uploaded on 09/27/2011 for the course MKTG 101 taught by Professor Prof.staff during the Spring '11 term at Manhattan College.

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Mktgfinalexam - Ashley Zere Final Exam Questions Chapter 16 1 The process by which a new product service or idea spreads through a population is

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