Marketing Ch 13 Questions

Marketing Ch 13 Questions - from another country a...

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Nicholas Caivano Chapter 13 Questions 1. This occurs when a product we associate with a specific ethnic group detaches itself from its roots and appeals to other groups as well: a. Low-context culture b. Subculturization c. Deethnicization d. Cosplay movement 2. Especially important for marketers in a global society, this process is a movement and adaptation to one’s country’s cultural environment by a person
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Unformatted text preview: from another country: a. Deculturization b. Acculturation c. Progressive learning model d. Assimilation 3. Which of the following is not one of the “Big Three” American subcultures: a. African Americans b. Hispanic Americans c. Asian Americans d. I rish Americans...
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This note was uploaded on 09/27/2011 for the course ECON 101 taught by Professor Baggins during the Spring '08 term at Manhattan College.

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