Marketing Chapter 8

Marketing Chapter 8 - as rigorously. We use simple deicison...

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Chapter 8 1. Which of the following is NOT a step in the decision process: a. Recognizing a problem or need for a product b. The way we search for information about various products choices c. Using peers and databases as gateways to other information d. Evaluating alternatives to arrive at a decisions 2. This type of problem solving or decision making is simple and straightforward since we are not highly motivated to search for information or evaluate different alternatives nearly
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Unformatted text preview: as rigorously. We use simple deicison rules when we search among alternatives: a. Extended problem solving b. Limited problem solving c. Habitual decision making d. Primary decision making 3. We use mental rules-of-thumb to make a speedy decisions, especially during limited problem solving, referred to as: a. Intelligent agents b. Brand advocates c. Common knowledge d. Heuristics...
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