marketing final questions

marketing final questions - Alex Sinton Chapter 1 1....

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Alex Sinton Chapter 1 1. Creating relationships between brands and customers that will last a lifetime is referred to as? a. Relationship marketing b. Database marketing c. Brand marketing d. Intense marketing Answer A 2. The process of tracking specific consumers’ buying habits very closely and crafting products and messages tailored precisely to people’s wants and needs based on this information is? a. Relationship marketing b. Database marketing c. Tracking marketing d. Viral marketing Answer B 3. A product that helps establish the user’s identity is commonly known as a. Nostalgic attachment b. Interdependence c. Love d. Self-concept attachment Chapter 2 1. Which is NOT an example of a sensory stimuli? a. Sights b. Sounds c. Time d. Texture Answer C 2. Which is NOT a stimulus selction factor? a. Size b. Color c. Position d. Taste Answer D
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3. When a consumer fills in the blanks based on their prior experiences they are engaging in the? a. Principal of similarity b. Closure principle c. Figure-ground principle d. Stimuli principle Answer B Chapter 3 1. According to Pavlov’s Classical Conditioning, the dog drooling at the sight of food is classified as a/an? a. Conditioned stimulus b. Neutral stimulus c. Unconditioned stimulus d. Operate conditioning Answer: C 2. Is Classical Conditioning typically used in marketing strategies? a. Yes, it is a great way to train people to buy your product b. Yes, it is the cheapest form of marking because it can be done on a mass scale. c. No, we don’t have a close enough connection to the customer and it takes time with strong connection d. No, it takes years to successfully succeed in Classical Conditioning Answer C 3. Why is it good to know as much as possible about our target market? a. The more we know about our target market the more efficiently we can advertise that things they want and need. b. It is cheaper to advertise if you know more about the market c. The target market is twice as likely to buy a product when advertisement is directed at them d. None of the above Answer A
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Chapter 4 1. An example of enculturation is? a. Going to a different country and learning their culture. b. Learning your own culture. c. Going to a different place of worship to experience a new religion. d.
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This note was uploaded on 09/27/2011 for the course ECON 101 taught by Professor Baggins during the Spring '08 term at Manhattan College.

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marketing final questions - Alex Sinton Chapter 1 1....

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