ch 7 mktg qts - a. Value-expressive function b. Knowledge...

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Alex Sinton 10/4/10 Chapter 7 Questions: 1. The JC Penny commercial we saw in class that showed the daughter growing up with her mom is an example of a: a. Attitude object b. Love mark c. Attitude d. Emotion 2. When looking for a car one of your requirements is having a back-up camera, this is an example of:
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Unformatted text preview: a. Value-expressive function b. Knowledge function c. Utilitarian function d. Ego-defensive function 3. The stand learning hierarchy goes: a. Cognitive affect behavior b. Cognitive behavior affect c. Affect behavior cognitive d. None of the above...
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