chap 7 to 11-1 - Haley Elliott Chapter 7 1. This theory...

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Haley Elliott Chapter 7 1. This theory assumes that people use observations of their own behavior to determine what their attitudes are, just as we assume that we know the attitudes of others by watching what they do A. Self-perception Theory B. Foot-in-the-door Technique C. Theory of Cognitive Dissonance D. The Consistency Principle Answer: A 2. The original Fishbien Model, which focused on measuring a consumer’s attitude toward a product, has been extended in several ways to improve its predictive ability. This new version is called… A. Multiattribute attitude model B. Self Perception Theory C. Theory of reasoned action D. Social Judgment Theory Answer: C 3. __________________ refers to attempts to change consumers’ attitudes and behaviors in ways that are beneficial to the society as a whole A. Attitude B. Affect C. Social Marketing D. Balance Theory Answer: C Chapter 8 1. This model specifies that a number of elements are necessary for communication to be achieved A. Persuasion
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B. Communications model
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This note was uploaded on 09/27/2011 for the course GENERAL 101 taught by Professor Prof.staff during the Spring '11 term at Manhattan College.

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chap 7 to 11-1 - Haley Elliott Chapter 7 1. This theory...

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