Unformatted text preview: more recognizable brands and weighs them in terms of specific attributes. a) Communication advertising b) Comparative advertising c) Identification advertising d) Persuasion advertising 3) A type of literary device advertisers frequently use that combines a play on words with a relevant picture is called: a) Simile b) Metaphor c) Resonance d) Allegory...
View Full Document
- Spring '11
- Marketing, permission marketing, Sensory Marketing, recognizable brands, Ashley Zere