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Unformatted text preview: more recognizable brands and weighs them in terms of specific attributes. a) Communication advertising b) Comparative advertising c) Identification advertising d) Persuasion advertising 3) A type of literary device advertisers frequently use that combines a play on words with a relevant picture is called: a) Simile b) Metaphor c) Resonance d) Allegory...
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This note was uploaded on 09/27/2011 for the course GENERAL 101 taught by Professor Prof.staff during the Spring '11 term at Manhattan College.
- Spring '11