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chap7ques - more recognizable brands and weighs them in...

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Ashley Zere Consumer Behavior Chapter 7 questions 1) This popular strategy acknowledges that a marketer will be much more successful when he communicates with consumers who have already agreed to listen to him: a) Relationship marketing b) Sensory marketing c) Permission marketing d) Social marketing 2) This type of advertising refers to a strategy in which a message compares two or
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Unformatted text preview: more recognizable brands and weighs them in terms of specific attributes. a) Communication advertising b) Comparative advertising c) Identification advertising d) Persuasion advertising 3) A type of literary device advertisers frequently use that combines a play on words with a relevant picture is called: a) Simile b) Metaphor c) Resonance d) Allegory...
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