chap9 - a Atmospherics b Retail theming c Store image d...

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Ashley Zere Consumer Behavior Chapter 9 1) This Japanese approach is a complex set of management and engineering procedures that aims to reduce errors and increase quality: a) Queuing theory b) Divestment rituals c) Total quality management d) Expectancy disconfirmation model 2) When stores go all out to create imaginative environments that transport shoppers to fantasy worlds or provide other kinds of stimulation is known as:
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Unformatted text preview: a) Atmospherics b) Retail theming c) Store image d) Gripe sites 3) During this process, consumers take steps to gradually distance themselves from things they treasure so they can sell or give them away: a) Lateral cycling b) Impulse buying c) Divestment rituals d) Unplanned buying...
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