Unformatted text preview: B. Disregarding the person who is speaking in a commercial and only focusing on the product C. The social value recipients attribute to a communicator, relating to a physical appearance, personality, social status or similarity* D. A commercial that gets the point across 3. What is an example of a spokescharacter A. Mickey Mouse B. The Hulk C. The AFLAC duck D. The GEICO Gecko E. C and D...
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- Spring '11
- GEICO, Mickey Mouse, Robert Colaianni