Chapter 7 Quiz Questions

Chapter 7 Quiz Questions - B. Disregarding the person who...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Robert Colaianni October 3, 2010 Dr. Predmore Consumer Behavior Chapter 7 Quiz Questions 1. This can be classified, as a new way companies are able to transmit information in both text and picture form to wireless devices including cell phones, PDA’s and IPods: A. M- Commerce * B. Web 2.0 C. Internet Marketing D. Widgets 2. Define Source attractiveness: A. Thinking that someone in a commercial is good looking
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: B. Disregarding the person who is speaking in a commercial and only focusing on the product C. The social value recipients attribute to a communicator, relating to a physical appearance, personality, social status or similarity* D. A commercial that gets the point across 3. What is an example of a spokescharacter A. Mickey Mouse B. The Hulk C. The AFLAC duck D. The GEICO Gecko E. C and D...
View Full Document

Ask a homework question - tutors are online