Chapter 7-11 Test Questions

Chapter 7-11 Test Questions - Robert Colaianni Dr. Predmore...

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Robert Colaianni November 5, 2010 Dr. Predmore Consumer Behavior Chapter 7 1. Attitudes we form to protect ourselves either from external threats or internal feelings perform an ___________________________ a. Value-expressive function b. Ego-defensive function* c. Knowledge function d. Utilitarian function 2. A strategy that salespeople use which concludes that a consumer is more likely to comply with a big request if he agrees to a smaller one is known as? a. Foot-in-the-door-technique* b. Try-on theory c. Balance theory d. None of the above 3. This is the act that involves an active attempt to change attitudes, and is job number one for marketers? a. Perception b. Consistency c. Consensus d. Persuasion* Chapter 8 1. A condition where the large numbers of available options forces us to make repeated choices that may drain psychological energy? a. Consumer hyper choice* b. Consumer decision making c. Myopia d. Complex buying 2. You look down into your shopping cart at the products you have put in
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This note was uploaded on 09/27/2011 for the course GENERAL 101 taught by Professor Prof.staff during the Spring '11 term at Manhattan College.

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Chapter 7-11 Test Questions - Robert Colaianni Dr. Predmore...

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