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chapter 8 mktg qts - c Buy the same brand but different...

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Alex Sinton Chapter 8: 1. What are the stages in Consumer Decision Making? a. Evaluation of alternatives and outcomes b. Information search, rational perspective, product choice c. Problem recognition, information search, evaluation of alternative, product choice, outcome d. None of the above 2. Variety seeking is..? a. Buying all the choices and returning the ones you don’t like b. The desire to choose new alternatives over more familiar ones
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Unformatted text preview: c. Buy the same brand but different products within the brand d. Every time a new product comes out you buy it 3. People who perceive risk often… a. Never buy new things b. Have an obsession to buy c. Worry about the risks of a product d. Believe that there may be negative consequences if you use or don’t use a product or service...
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