Unformatted text preview: c. Buy the same brand but different products within the brand d. Every time a new product comes out you buy it 3. People who perceive risk often… a. Never buy new things b. Have an obsession to buy c. Worry about the risks of a product d. Believe that there may be negative consequences if you use or don’t use a product or service...
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- Spring '11
- Decision making software, Alex Sinton