Final Exam Questions-1

Final Exam Questions-1 -...

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Consumer Behavior Final Exam Quiz Questions Dr Predmore Tyron Hardie Chapter 1  1. Cash Losses and product Inventory losses as a result of  shoplifting and theft by employees is also known as? A) Contraction B) Stealing  C) Shrinkage D) Loss *C 2. Involves tracking specific consumers buying habits very closely  and crafting products and messages tailored precisely to  peoples wants and needs based on this information A) Database marketing B) Relationship marketing  C) Marketing impact D) Infringment *A 3. An RFID tag lets a chip communicate with a _________? A) Person B) Store manager C) System D) Consumer *C Chapter 2
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1. What is a global consumer culture? A) One which unites people around the world by their common devotion to  brand name consumer goods. B) People from all around the world who come together to purchase each  others goods C) Importing and exporting goods around the world D) Both B and C *A 2. a philosophy that translates customers feelings into design  elements  A) Psychophysics B) Kansei engineering C) Exposure D) Perception defense *B  3. States that people tend to perceive an incomplete picture as  complete A) Principle of similarity B) Figure ground principle C) Closure principle D) All of the above *C Chapters 3 1. Multitasking refers to
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A) Processing information from more than one medium at a time B) Talking on your phone and driving  C) Walking in the park D) Both A and B *D 2. Allows marketers to strategically use the interference process  A) Von Restort Effect B) Part-list cueing effect C) Interference D) Nostalgia *B 3. Describes a bittersweet emotion where we view the past with  both sadness and longing  A) Retro branding B) Recall C) Recognition D) Nostalgia  *D Chapter 4  1. When choosing between two different types of desirable  alternatives  A) Need for power B) Aproach-Aproach conflict C) Need for uniqueness D) Need for power *B
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2. Believes that once we satisfy our basic material needs,  additional income does not add to happiness. A)
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This note was uploaded on 09/27/2011 for the course GENERAL 101 taught by Professor Prof.staff during the Spring '11 term at Manhattan College.

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Final Exam Questions-1 -...

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