Final Exam Questions-1 - DrPredmore TyronHardie Chapter1 1...

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Consumer Behavior Final Exam Quiz Questions Dr Predmore Tyron Hardie Chapter 1  1. Cash Losses and product Inventory losses as a result of  shoplifting and theft by employees is also known as? A) Contraction B) Stealing  C) Shrinkage D) Loss *C 2. Involves tracking specific consumers buying habits very closely  and crafting products and messages tailored precisely to  peoples wants and needs based on this information A) Database marketing B) Relationship marketing  C) Marketing impact D) Infringment *A 3. An RFID tag lets a chip communicate with a _________? *C Chapter 2
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1. What is a global consumer culture? *A 2. a philosophy that translates customers feelings into design  elements  A) Psychophysics B) Kansei engineering C) Exposure D) Perception defense *B  3. States that people tend to perceive an incomplete picture as  complete *C Chapters 3 1. Multitasking refers to
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A) Processing information from more than one medium at a time B) Talking on your phone and driving  C) Walking in the park D) Both A and B *D 2. Allows marketers to strategically use the interference process  A) Von Restort Effect B) Part-list cueing effect C) Interference D) Nostalgia *B 3. Describes a bittersweet emotion where we view the past with  both sadness and longing  *D Chapter 4  1. When choosing between two different types of desirable  alternatives  A) Need for power B) Aproach-Aproach conflict C) Need for uniqueness D) Need for power *B
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